Donald Kerry Frey has always been passionate about information and how it can be used to make people smarter and better informed, as well as to make society a better place. His interest is not in getting people to consume as much as possible; he wants people who consume the best information, in a way that makes them more knowledgeable. Therefore, armed with his strong background as a tech entrepreneur, Donald Kerry Frey has created a couple of information websites that he hopes will change the debate and make people less anxious of where technology is taking us.

With one of those publications, Frey Robotics, Donald Kerry Frey hopes to inform people about the current state of technology in a way that makes them more comfortable about the future. At the same time, maybe he will spark in them something that makes them more likely to accept the future, in which robotics is a fact of life. Armed with a better source of information, automation and robotics can move forward and help to make relatively simple tasks more efficient and effective in the long run.

Likewise, Donald Kerry Frey established the news site Nova Tribune because he wanted to present the news in a way that approaches all issues with an even hand. It seemed to him that every news site approached the news from either one side or the other and he wanted to present the news from the perspective of both sides of any argument. The Nova Tribune seeks to provide an alternative to news consumers, one that informs them through articles that reflect multiple fields and interests.